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Culture eats strategy for breakfast”—but is it that simple? From small consultancies to large contractors, I’ve seen growth in B2B and B2G organisations thrive not from culture, strategy, or process alone, but at their intersection.

Winning public sector work is financially rewarding and impactful, offering stability and prompt payment. The following guide provides practical tips for successfully navigating the often daunting bidding process.

Stop believing clients only buy on price and specs! Learn how to flip the script and reverse engineer solutions based on what customers truly value, not just what they list on the RFP.