AKAM Article - Joining the dots: From Kam to Bidding

Jeremy was kindly asked by their CEO, Dr Diana Woodburn, to write the main article for the March edition of the Association of Key Account Management AKAM Bulletin publication. The article outlines how Key Account Management is central to B2B and B2G business success, but only when aligned and joined up through the funnel with strategy and marketing upstream and capture and bidding downstream.

Jeremy will be attending the AKAM Technical workshop & full association meeting in Guildford in June.

Article found here